Mission Statement
Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.
At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.
Beauty is as Beauty Does
The first beauty company manufacturing with 100% certified wind power. Our wind energy purchase offsets 100% of the electricity use by our primary manufacturing facility in Minnesota, USA. One of the largest purchasers of organic ingredients in the personal care industry. 90% of our essential oils are certified organic—that’s 35 tons purchased annually, and 89% of our raw herbal ingredients are certified organic. Fund Raising. Over 8 million dollars raised for environmental and social causes to date through our earth month campaigns. Setting industry benchmark for environmental packaging. We are a leader in integrating the highest possible post-consumer recycled (PCR) content into our packaging. Without compromise. We fulfil our mission by providing high-performing products that are good for our professional, our guests and the earth. For more info visit aveda.co.uk
Points of Difference
- 90% of the tonnage of essential oils we purchase for use in manufacturing our products is certified organic or biodynamic. 89% of our raw herbal materials are also certified organic.
- Complete traceability of certified organic ingredients, from the raw source to our finished products.
- Shampoo bottles made with a minimum of 80% post-consumer recycled content, are made from recycled milk bottles, and can be recycled after use.
- Over 2 million dollars raised by the Aveda network in 2007 for Earth Month, going to clean water products worlwide.
- 100% of the electrical usage at Aveda’s corporate office, distribution centre and primary manufacturing facility in Blaine, Minnesota, USA, is now offset by its wind energy purchase.
- No petrochemicals where possible.
- No animal testing.
